emmi(エミ) > 2025 SUMMER COLLECTION

STYLE SOLUTIONS FOR A LONG, HOT SUMMER.
EFFORTLESS EVERYDAY WEAR THAT OFFERS COMFORT AND CONFIDENCE.
THESE PIECES COMBINE TIMELESS ELEGANCE WITH COMFORT, PERFECT FOR ANY CLIMATE.
THIS SEASON WE HAVE BEEN THINKING ABOUT THE FUTURE OF
THE PLANET AND HOW WE CAN ALL WORK TOGETHER TO MAKE A BETTER WORLD.

SUMMER 25

EASY BREEZY

1 emmi Fashion Show

We wanted to create a collection that would make
surviving the hot summer months easy, comfortable
and stress-free. So we came up with the theme of
‘Easy Breezy’. There are
three points that we decided
to focus on this time. For us, “Easy Breezy” means
effortless, comfortable and stress-free. Real clothes
that always give you peace of mind. Clothes that are
both elegant and comfortable in any
climate. We
pursue easy-to-wear,
comfortable, stress-free and
functional
clothing. For this season, emmi has created a movie showcasing our collection, from the
creation of our clothes to our fashion show.

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2025 SUMMER COLLECTION

2Backstage

Backstage at the emmi 2025 SUMMER Fashion Show “EASY BREZZY”. Here, we will show the tension before the show, the relief after the show, and our worldview, together with the ice
sculpture that symbolizes this season’s theme.

3About Sustainable

At emmi, we value making sustainable choices in manufacturing regardless of season. We strive to proactively make use of environmentally friendly materials, including plant-derived materials that contribute to carbon neutrality. These choices allow us to enjoy fashion while reflecting on the future of the earth.

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PlaX™

emmi will continue to use a material called PlaX™.
PlaX™ is made from sugar cane, so it is petroleum-free and biodegradable in certain environments, which means it makes a significant contribution to carbon neutrality.
For this series we quantified the CO2 emissions emitted throughout the entire process of creating the products, from the gathering of the raw materials through to their manufacturing and transportation.
We were also able to successfully visualize the CO2 emissions for each product by using analysis based on the LCA calculation scope created by Mash Style Lab,
this collection is also produced in a ‘green factory’, where 45% of the electricity needed is generated by solar power.
As a result of this we have succeeded in reducing our CO2 emissions by 13 to 15%.
This collection combines PlaX™ with cotton to create ‘cut and sewn’ and pile items that can be worn comfortably even during the hot summer.

emmiが取り入れ続けている素材、それがPlaX™(プラックス)。
PlaX™はサトウキビを原料としているため石油不使用、そして特定の環境で生分解性があり、カーボンニュートラルに大きく貢献します。
本シリーズでは、製品の原材料の調達から、製造、輸送までのプロセス全体で排出されるCO2排出量を数値化しています。
マッシュスタイルラボが独自で定めたLCA算定範囲に基づく分析によって、製品ごとのCO2排出量の可視化にも成功しました。
また、このコレクションは、必要電力の45%を太陽光発電でまかなっている“グリーンファクトリー”で製造。
それにより、CO2排出量を13~15%カットすることにも成功しています。
今回のコレクションでは、PlaX™とコットンを組み合わせ、暑い夏にも快適に着用できるカットソーやパイルのアイテムを展開します。

2025 SUMMER COLLECTION
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2025 SUMMER COLLECTION
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ecostore Collaboration

This is emmi’s first collaboration with ecostore.
………a home and body care brand that was born in New Zealand.
……… a country which is at the forefront of environmental conservation.
The line-up consists of four items directly inspired by ecostore’s “shampoo and conditioner bars.”
To mirror ecostore’s philosophy of “what’s good for the environment is also good for your health,” we decided to use recycled materials for the collection.
For example, the material for the T-shirt and dress uses regenerated fiber by “UpDRIFT®,” a company that recycles raw materials collected from a beach cleanup on Ishigaki Island.
This clean-up project team also included volunteers from both emmi and eco store.
The collection will be released in time for World Ocean Day on June 8th.

emmiとecostoreの初のコラボレーション。
ecostoreは環境保全の最前線に立つ国、ニュージーランドで生まれたホーム&ボディケアブランドです。
ラインナップは、エコストアの「シャンプー&コンディショナーバー」からインスピレーションを得た、4つのアイテムで構成されています。
「環境に良いものは健康にも良い」というエコストアの理念を反映して、コレクションにはリサイクル素材を使用することにしました。
例えば、Tシャツやワンピースの素材には、石垣島の海岸清掃で集められた原材料をリサイクルする「UpDRIFT®」の再生繊維を使用しています。
このプロジェクトチームにはemmiとecostoreもボランティアで参加しました。
コレクションは6月8日の世界海洋デーの時期にリリースされる予定です。

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2025 SUMMER COLLECTION
2025 SUMMER COLLECTION
2025 SUMMER COLLECTION
2025 SUMMER COLLECTION
2025 SUMMER COLLECTION
2025 SUMMER COLLECTION
2025 SUMMER COLLECTION
2025 SUMMER COLLECTION

PlaX™

emmi will continue to use a material called PlaX™.
PlaX™ is made from sugar cane, so it is petroleum-free and biodegradable in certain environments, which means it makes a significant contribution to carbon neutrality. For this series we quantified the CO2 emissions emitted throughout the entire process of creating the products, from the gathering of the raw materials through to their manufacturing and transportation. We were also able to successfully visualize the CO2 emissions for each product by using analysis based on the LCA calculation scope created by Mash Style Lab, this collection is also produced in a ‘green factory’, where 45% of the electricity needed is generated by solar power. As a result of this we have succeeded in reducing our CO2 emissions by 13 to 15%. This collection combines PlaX™ with cotton to create ‘cut and sewn’ and pile items that can be worn comfortably even during the hot summer.

emmiが取り入れ続けている素材、それがPlaX™(プラックス)。PlaX™はサトウキビを原料としているため石油不使用、そして特定の環境で生分解性があり、カーボンニュートラルに大きく貢献します。本シリーズでは、製品の原材料の調達から、製造、輸送までのプロセス全体で排出されるCO2排出量を数値化しています。マッシュスタイルラボが独自で定めたLCA算定範囲に基づく分析によって、製品ごとのCO2排出量の可視化にも成功しました。また、このコレクションは、必要電力の45%を太陽光発電でまかなっている“グリーンファクトリー”で製造。それにより、CO2排出量を13~15%カットすることにも成功しています。今回のコレクションでは、PlaX™とコットンを組み合わせ、暑い夏にも快適に着用できるカットソーやパイルのアイテムを展開します。

2025 SUMMER COLLECTION
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2025 SUMMER COLLECTION
2025 SUMMER COLLECTION
2025 SUMMER COLLECTION
2025 SUMMER COLLECTION
2025 SUMMER COLLECTION
2025 SUMMER COLLECTION
2025 SUMMER COLLECTION
2025 SUMMER COLLECTION
2025 SUMMER COLLECTION

ecostore Collaboration

This is emmi’s first collaboration with ecostore.
………a home and body care brand that was born in New Zealand.
……… a country which is at the forefront of environmental conservation.
The line-up consists of four items directly inspired by
ecostore’s “shampoo and conditioner bars.” To mirror
ecostore’s philosophy of “what’s good for the environment
is also good for your health,” we decided to use recycled
materials for the collection. For example, the material for
the T-shirt and dress uses regenerated fiber by “UpDRIFT®,” a company that recycles raw materials collected from a beach cleanup on Ishigaki Island.
This clean-up project team also included volunteers from both emmi and eco store. The collection will be released
in time for World Ocean Day on June 8th.

emmiとecostoreの初のコラボレーション。ecostoreは環境保全の最前線に立つ国、ニュージーランドで生まれたホーム&ボディケアブランドです。ラインナップは、エコストアの「シャンプー&コンディショナーバー」からインスピレーションを得た、4つのアイテムで構成されています。「環境に良いものは健康にも良い」というエコストアの理念を反映して、コレクションにはリサイクル素材を使用することにしました。例えば、Tシャツやワンピースの素材には、石垣島の海岸清掃で集められた原材料をリサイクルする「UpDRIFT®」の再生繊維を使用しています。このプロジェクトチームにはemmiとecostoreもボランティアで参加しました。コレクションは6月8日の世界海洋デーの時期にリリースされる予定です。

2Backstage

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1 emmi Fashion Show

2 Backstage

3 About Sustainable

Overview