emmi(エミ) > 2025 WINTER COLLECTION

We present a mixed style that intertwines
dramatic elements such as gorgeous embroidery, glitter, and tulle;
together with emmi’s signature sporty items.

WINTER 2025

An inspiring journey of the five senses

What moves the heart are the moments when the senses
are heightened. The heartbeat echoing in the silence, the
scent of the wind, the gradient of light, the exhilaration of
touching unseen landscapes. This winter, emmi depicts
“Dramatic Sports”—a season where active energy
intersects with modal stillness. Nature and architecture,
beauty and function, movement and stillness—a new
sensory journey that lightly traverses these boundaries.
Layering dramatic expressions upon the lightness of
sport. Be supple, strong, beautiful. Wear it as if to unleash
your senses—the emmi 2025 COLLECTION.

DRAMATIC SPORTS
WINTER 2025

WINTER 2025
“DRAMATIC SPORTS”

We’ve added a HOLIDAY mood to this autumn’s seasonal
theme, “Trad × Sports” Combining dramatic elements like
elegant embroidery, glitter, and tulle with emmi’s signature
sporty pieces, we propose a unique mix-style look.

  • ART DIRECTOR
    Masaaki Kuroyanagi
    (Park Sutherland)
  • GRAPHIC DESIGNER
    Karin Fukano
    (Park Sutherland)
  • VIDEO EDITOR
    Tamaki Heguri
    (Park Sutherland)
  • DIRECTOR
    Chie Yoshida
    (MASH Style Lab)
  • PRESS
    Ayumi Miyake
    Sanako Kiyota
    (MASH Style Lab)
  • PRODUCTION
    Asami Tsuru
    (hoteL)
  • PHOTO &
    VIDEOGRAPHER

    Mai Kise
  • STYLIST
    Lisa Sato
    (BE NATURAL)
  • HAIR & MAKE-UP
    Yuka Toyama
    (mod’s hair)
  • MODEL
    Hana.A
    (TOKYO REBELS)
  • SPECIAL THANKS
    Fenêtre
    FARM VILLA taku

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