emmi(エミ) > 2025 AUTUMN COLLECTION

CONTENTS

Trad enjoys worldwide popularity as a
standard style. One might define it as classic
fashion that holds good in any era. In
particular, American Trad is characterized by
a casual style with a loose silhouette. Using it
as a base, we crossed it with emmi’s signature
functional and sporty elements to present a
bold, fresh Trad style unique to emmi.

Trad enjoys worldwide popularity as a standard
style. One might define it as classic fashion that
holds good in any era. In particular, American Trad is
characterized by a casual style with a loose
silhouette. Using it as a base, we crossed it with
emmi’s signature functional and sporty elements to
present a bold, fresh Trad style unique to emmi.

emmi BOOKSTORE

A small bookstore somewhere in
London. At “emmi Bookstore,” four
close-KNIT girls work together.
Though each has a unique style and
different tastes, they bonded over
their shared love of books while
working part-time at the store. This is
the story of those four girls.

A small bookstore somewhere in London.
At “emmi Bookstore,” four close-KNIT girls work
together. Though each has a unique style and
different tastes, they bonded over their shared love
of books while working part-time at the store. This
is the story of those four girls.

FREYA

The reliable oldest sister.
She studies literature at university while working.
Always has a book in hand,
reading her favorite novels until they fall apart.
Tends to slack off a bit at work.

The reliable oldest sister. She studies literature at
university while working. Always has a book in hand, reading her favorite novels until they fall apart.
Tends to slack off a bit at work.

FREYA
Ulya

An energetic, free-spirited girl.
Loves cycling on her mint-blue bicycle.
Enjoys yoga, sports, and anything active—prefers
comfortable, movement-friendly fashion.
The youngest of the group and a bit of a sweet-tooth.

An energetic, free-spirited girl. Loves cycling on her
mint-blue bicycle. Enjoys yoga, sports, and anything
active—prefers comfortable, movement-friendly
fashion. The youngest of the group and a bit of a
sweet-tooth.

Ulya
IOHANY

A music lover whose white headphones are her trademark.
Incorporates headphones into her style,
favoring a mix of casual and trad fashion.
Loves snacks and orange juice.

A music lover whose white headphones are her
trademark. Incorporates headphones into her style,
favoring a mix of casual and trad fashion. Loves
snacks and orange juice.

IOHANY
Lola

A gentle, easygoing girl.
Works at the bookstore while aspiring to be a painter.
Has a distinctive artistic style.
Exceptionally tidy and skilled at cleaning.

A gentle, easygoing girl. Works at the bookstore while. aspiring to be a painter. Has a distinctive artistic style. Exceptionally tidy and skilled at cleaning.

Lola
TENNIS CLUB

Our first exclusive collection with the established tennis
equipment manufacturer Prince. The lineup of 11 patterns
incorporate Trad Sports elements on trend for this
season, all featuring designs that let you pull off a stylish
feminine look despite the sporty materials and items.

Our first exclusive collection with the established tennis
equipment manufacturer Prince. The lineup of 11 patterns
incorporate Trad Sports elements on trend for this
season, all featuring designs that let you pull off a stylish
feminine look despite the sporty materials and items.

emmi | Prince
2025 AUTUMN COLLECTION